Company
Timeline
2026
Role
Project overview
For the Rennmeister × Heizr event — the largest Rennmeister car collection show to date — I was brought in to create the visual world. That meant a massive 13 × 7 metre LED screen as the centrepiece, plus posters and stickers that carried the unmistakable Rennmeister spirit through the whole space. The event marked the start of the Heizr season 2025 and connected Jägermeister and their super-premium drink Manifest to the classic-car community that lives around these machines. The real challenge was tonal: the visuals had to be calm enough to let the legendary cars remain the center of attention, but captivating enough to set the energy of the entire exhibition. Quiet and loud at the same time.
The Cars
Working with the teams from Jägermeister and Heizr, we built the visuals around three iconic racing machines from three different decades — the BMW E30 M3, the Porsche 935, and the VW Golf. These three became the heart of both the animation and the poster, chosen because each one carries a different era of motorsport in its silhouette. Together they tell a story of speed across generations rather than a single moment in time.
Craft & Accuracy
Each vehicle was reworked to closely match its real-world counterpart — decals adapted precisely from reference data, and details like rims, spoilers and a full rally-kit added by hand to give every car that authentic, race-ready look in the unmistakable Jägermeister orange. For an audience so familiar with these cars, every detail had to be correct, not approximate. That accuracy was non-negotiable.
Animated Visual
The centrepiece was the animated show running across the 13 × 7 metre screen — pure speed and adrenaline, paced to fill a room without overwhelming it. The motion was built to loop and breathe inside the exhibition, giving the space a pulse while the physical cars below held the floor.
Exploration · Riso Aesthetic
To capture the spirit of each decade, I developed a riso-inspired visual style — grainy textures, bold colour overlays, imperfect layers that gave the imagery a nostalgic, print-like feel. It was a deliberate move away from clinical CGI: the analog roughness echoed the era of the cars themselves and created a timeless link between the machines, the culture and the energy of the night. The imperfection is the point.
Still Visual & Poster
Alongside the animation, the still visual became the event poster — a single composed frame that distilled the whole show into one image of pure velocity. It carried the same three machines and the same orange-soaked energy, built to work as large-format print as much as on screen.
The Exhibition
With more than 2,300 visitors, it became the best-attended Heizr exhibition since the club was founded. Sixteen cars from the Rennmeister collection were curated for the night — the biggest public display of their iconic Jägermeister-livery race cars to date — with serious thought put into curation, lighting and design. The visuals didn't just decorate the event; they set its tone.
Social Reception
The reach didn't stop at the door. Built for an event at Motorworld Metzingen that drew enthusiasts from across Germany and beyond, the visuals took on a second life online — shared and reposted across the channels of a community that runs into the tens of thousands. For a scene as tight and as particular as classic racing, that kind of organic spread is the real measure: these are people who don't hand out attention easily, and seeing the work travel through their feeds said more than any single number could. The screen set the tone for one night; the response carried it well past it.
Credits
Photos — Jesko Scholven, Yannick Hoos
Raw car models — Squir, Andreas Ezelius
